Shop the Range
New in: Dream Filter
Breakthrough pre-shampoo spray treatment instantly removes metals and minerals that dull, darken and distort your hair colour. Removes imperfections for picture-perfect colour!
Shampoo + Conditioners
The first safe, smart, sulphate-free shampoo made without any typical ingredients, found in most shampoos, that make hair dull or cause thinning and hair loss.
Root Cover Up
The award winning solution for covering roots and filling gaps! Fast, easy, precise no-mess mineral powder adheres to hair instantly. Cover grey or dark roots. Extend highlights without peroxide. Fill in gaps for thicker, fuller looking hair.
Dream Coat Range
Finally! Silky straight, frizz-free styles or perfect glossy, crunch-free curls. Breakthrough ultralight Dream Coat sprays totally transform your texture... yet feel like absolutely nothing is on your hair!
About the Brand
WE ARE THE BEAUTY PROBLEM SOLVERS
Color Wow (a Federici Brand) is founded on a 25-year history of award-winning beauty product innovation. Our pioneering team, led by founder and CEO Gail Federici, is known for identifying unmet consumer “pain points” and resolving them with inventive, efficacious solutions. From being the first to tame frizz, to brighten blonde and, now, to solve the myriad unaddressed problems of colour-treated hair, we’ve earned a reputation for disruptive technologies that shatter categories, set precedents, win awards and live on to become iconic beauty products. However, our greatest honour is the life-changing impact our products have on women around the world.